Specsavers Company Success

Specsavers Company Success The Reasons for Selecting Specsavers for Analysis The main purpose of the presentation is to consider one of the companies which is rather successful at the market and to conduct its deep analysis. One of the main reasons why we have chosen Specsavers for analysis is that this company functions in a highly competitive environment and has managed to occupy the markets of different countries, e.g. Spain, Netherlands, Denmark, Norway, New Zeeland, etc.Advertising We will write a custom essay sample on Specsavers Company Success specifically for you for only $16.05 $11/page Learn More Moreover, the existence of substitute facilities is also rather high but the company manages to remain one of the leading corporations in the opticians’ sphere. Before getting down to creating a presentation, a thorough research had been conducted and it was found out that Specsavers was considered to be most trusted brand in Britain in the field of opticians. Having 39% or market share, the company was awarded with the Best Retail Advertising Campaign in 2010. All these reasons encourage us for considering the main ideas of the company success for better understanding of marketing facilities which help the company become a market leader within a relatively short period of time (the company was founded in 1984 and now it has about 1,500 stores in many countries of the world). The Marketing Challenges and Opportunities Having conducted a research, it is possible to conclude that we have learnt much about marketing challenges and opportunities. It is obvious that to run such specific type of business (connected with healthcare) the company should follow some legal acts and regulations. The inability to do it properly would not give the company an opportunity to achieve such high results. We also got to know that such innovative technologies as contact lenses and eye surgery are unable to substitute the traditional method for improving human sight. It is obvious that there are two main reasons for this, the positive image of the company and the successful advertising campaign. Thus, it is possible to conclude that having strong rivals which base their business on the innovative technologies, the company still may be successful if marketing and management are perfectly organized. Means of Marketing Evaluations and Judgments Making marketing evaluations and judgments about Specsavers functioning we used a number of means of company evaluation, like PEEST analysis, SWOT analysis, and Porter Five Forces. Getting down to close consideration of each of these means, the following information should be identified. PEEST analysis, being an extended variant of the PEST analysis, is important for consideration of the company’s competitive environment, current and future. This can be the part of the strategic management process which is very important while constantly changing environment which is mostly uncertain (Worthington Britton 2 009, p. 7).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More SWOT analysis is necessary for considering the company strengths and their use for competition, for identifying the company’s weakness and searching for appropriate methods either to protect the company or to make the company’s weaknesses their priorities. Moreover, SWOT analysis is also aimed at identifying the company’s opportunities which should be used and the threats which the company should try to eliminate (BÃ ¶hm 2009). Porter Five Forces are direct at analyzing company’s competitive forces. These competitive forces are really important within the industry environment as they provide the company with the information about threats and opportunities it has (Hill Jones 2009, p. 43). It is natural that the types of analysis mentioned above are not the only ones and it is possible to condu ct more research, like Boston Consulting Group Matrix, stakeholder analysis, value chain management, the analysis of porter generic strategies, etc. Future Recommendations It is obvious that the company functions in a highly competitive environment where the threat of substitutes is mediocre, but, still, it strongly increases. That is why, it is natural that innovative technologies should be highly developed. Online marketing is one of the greatest opportunities the company should use. Living in the computerized world, more and more people do purchases online, which is rather convenient. Home delivery should be also perfectly organized. In this case, the company will remain in the industry as one of the most trusted and convenient services in the opticians field. The number of sales is going to increase as soon as the company implements online purchase as well as online consultation centres and delivery facilities. One of the best ways to evaluate this innovation is to create a ques tionnaire and locate it on the company’s website offering the visitors to answer a few questions about their desires and wishes. This will help the company understand whether their customers want this service to be implemented or not. Lessons from Working in a Group First of all, it should be mentioned that work in group has both advantages and disadvantages. On the one hand, each member of the group is assigned to searching for specific information and conducting specific task. This is much easier rather than when one should perform all the tasks.Advertising We will write a custom essay sample on Specsavers Company Success specifically for you for only $16.05 $11/page Learn More On the other hand, different people have different visions and it is sometimes rater difficult to agree on a point. Second, the difficulties may be created on the basis of a number of leaders. It is good when there is one leader in a group and he/she organizes the whole work . But, when there are two or more leaders, it seems rather difficult to work. It is better to come across all debating questions at once, as we did, to avoid the problems at the final stage of the work when the assembling of the material should be provided. I also get to know that while working in group, it is important to consider the opinion of each member of the group and only then outline the work and divide the information which should be considered between the group members. Conclusion In conclusion, it should be mentioned that the work which has been provided is useful in two main directions. On the one hand, we tried to work together and understood that if to plan work carefully and to divide the tasks according to personal abilities and desires, much more information may be considered. On the other hand, even if one member of the group searches for some specific piece of information, he/she gets to know other facts while the discussion. That is why, it seems that more infor mation is considered within the restricted period of time. In addition, considering different marketing and management principles on the basis of the specific company, it seems that the practical skills are obtained, not only bare theory. Moreover, some students understand better one side of the problem, other students catch another one and the discussion is also one of the ways for searching the new ways for problem decision. Reference List BÃ ¶hm, A. 2009. The SWOT Analysis. MÃ ¼nchen: GRIN Verlag. Hill, C. Jones, G. 2009. Strategic Management Theory: An Integrated Approach. Stamford: Cengage Learning. Worthington, I. Britton, C. 2009. Business Environment. London: Pearson Education.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More

Reaction Definition in Chemistry

Reaction Definition in Chemistry A reaction or chemical reaction is a chemical change which forms new substances.  In other words, reactants react to form products that have a different chemical formula. Indications a reaction has occurred include temperature change, color change, bubble formation, and/or precipitate formation. Chemical Reactions Take Different Forms The major types of chemical reaction are: Synthesis or Direct Combination Reaction - Reactants form a more complex product.Decomposition or Analysis Reaction - A reactant breaks into two or more smaller products.Single Displacement or Replacement Reaction - Also called a substitution reaction, this occurs when the ion from one reactant changes place with another.Double Displacement or Replacement Reaction - Also called a metathesis reaction, this occurs when both cations and anions of the reactants trade places to form products. While some reactions involve a change in the state of matter (e.g., liquid to gas phase), a phase change is not necessarily an indicator of a reaction. For example, melting ice into water is not a chemical reaction because the reactant is chemically identical to the product. Reaction Example: The chemical reaction H 2(g)  ½ O 2(g) → H 2O(l) describes the formation of water from its elements.

User Interfaces for Environmental Decision Support Systems Article

User Interfaces for Environmental Decision Support Systems - Article Example Cleaning products were distinguished using eight environmental and health associated scheme features. These features are as follows. I.  Skin Irritation: availability of chemicals in the cleaning of manufactured goods that creates the basis of swelling of skin or redness. Quality values vary from the most significant to the least preferable ones which entail insignificant, minor, reasonable, or physically powerful implications.II.  Food chain exposure (FCE): the ingredients employed in cleaning manufactured goods that have the possibility of being brought in to the food chain through being eaten up with smaller aquatic vegetation and animals that are eaten by larger animals. Bio concentration factor (BCF) is the measurement factor that is computed to acquire food chain (Maciag, Hepting, and Slezak 36). III.  Air Pollution Potential (air): manufactured goods that may have volatile organic compounds (VOC) meaning that compounds that have possibility to shape impressive pollutants like smog. These pollutants are extremely disastrous to human life. IV.  Product Contains Fragrances (frag): the fragrances that are included in the cleaning of manufactured goods to improve, or mask, their ‘natural’ odor. V.  Product Contains Dye (dye): is the dye that has been included to the cleaning of manufactured goods to modify the color of the product. VI.  Product uses Recyclable Packaging (rec): it is the cleaning of manufactured goods that are wrapped up using recyclable packages (Maciag, Hepting, and Slezak 41).... II. Food chain exposure (FCE): the ingredients employed in cleaning manufactured goods that have the possibility of being brought in to the food chain through being eaten up with smaller aquatic vegetation and animals that are eaten by larger animals. Bio concentration factor (BCF) is the measurement factor that is computed to acquire food chain (Maciag, Hepting, and Slezak 36). III. Air Pollution Potential (air): manufactured goods that may have volatile organic compounds (VOC) meaning that compounds that have possibility to shape impressive pollutants like smog. These pollutants are extremely disastrous to human life. IV. Product Contains Fragrances (frag): the fragrances that are included in the cleaning of manufactured goods to improve, or mask, their ‘natural’ odor. V. Product Contains Dye (dye): is the dye that has been included to the cleaning of manufactured goods to modify the color of the product. VI. Product uses Recyclable Packaging (rec): it is the cleaning of manufactured goods that are wrapped up using recyclable packages (Maciag, Hepting, and Slezak 41). VII. Product is a Concentrate (con): it is the cleaning of manufactured goods that are wrapped up using minimized packaging, like packing cleaned manufactured goods in a recyclable plastic bag, which operates like a refiller for use in its original wrap up. VIII. Product Reduces Exposure to Concentrate (exp): the refining of products that minimizes exposure to concentrated wrap up. Students from the University of Regina were employed to conduct various tasks, among them being to accomplish the pre-task and post-task questionnaires. In the post task questionnaires, participants had to rank the features of the system using four point scaling (insignificant, somewhat

Art Critique Essay Example | Topics and Well Written Essays - 500 words - 1

Art Critique - Essay Example Although the miniature tea kettles are not strictly geometric in form, they are placed in such a way as to make the most of their geometric attributes. For example, the artist has placed a column of tea kettles vertically aligned along the bottom right edge of the piece to emphasize their circumference. Another squat tea kettle is placed with its bottom attached to the back piece so as to emphasize its round opening at the top. This large piece stands vertically aligned on the wall like a misaligned small coffee table. The artist works almost exclusively with found materials thus reflects the cast off detritus of society at the same time that he presents these pieces as shining new. The eye is kept moving through the piece thanks to strategic use of line. None of the straight lines created are permitted to exist in horizontal or vertical alignment with the exception of the underlying frame. Most angles are oriented on the diagonal and interrupted in some way by a circle. The composition suggests a haphazard tea table complete with tea cups, saucers and kettles with a few cubes available here and there for a suggestion of sweetener. However, the artist also plays with the aspects of dimension available in the medium, allowing some of these elements to protrude while others sink into the surface. This multi-dimensional piece thus encourages the level of activity and discussion one might expect to find at a t ea party. Kai Bob Cheng’s â€Å"Self-Portrait† is an undated mixed media piece that attempts to convey something about the artist’s interpretation of himself. The image is presented in the traditional form of a portrait complete with an aged and ornate frame and a golden-colored background. Within this frame, and even partially overlapping it, is the seated figure of the artist. This figure is created with the use of paint, wires and other found objects. A set of letters is stenciled across the middle of the image

Program for Education, Health and Food in Mexico Essay Example for Free

Program for Education, Health and Food in Mexico Essay The United Nations formulated global targets to be attained by all nations which are referred to as millennium development goals (MDGs), which need to be met by 2015. This is the foundation for the major development agendas set by separate nations in the world today that all are geared towards these goals. For instance these goals includes poverty and hunger reduction, universal primary education, equitable access to all levels of education and a reduction in maternal and child mortality (Behrman Sengupta, 2001, p. 45). Therefore in order these targets to be achieved globally, they ought first to be achieved by the individual nations as units making the globe. This therefore calls for the commitment of nations geared towards implementing multi sectoral strategies of these individual nations in the whole world to attain these MDGs which bears the common good to the majority. In this connection, Latin America is not an exception to the global programs. In this regard, Latin America established five conditional cash transfers programs aimed at reducing poverty and to increase human capital in form of education, (Cardoso Souza, 2003, p. 23) health and nutrition in order to contribute to the attainment of the United Nations development targets set by the year 2015 in the globe (Coady Parker, 2004, p. 178). These programs include Bolsa Escola program (which provides school grants), Programme for the Eradication of Child Labour in Brazil, the Families in Action program in Colombia, the Social Protection Network in Nicaragua, and Oportunidades program in Mexico. However this term paper shall give focus to the Oportunidades program in Mexico (Cardoso Souza, 2003, p. 63). Concepts of Conditional cash transfers The concepts of CCT (Conditional cash transfers) are new development programs adapted by nations as a result of global development challenges. The approach of CCTs are adapted with an aim to foster human capital accumulation among the young generation in order to break inter-generational vicious poverty cycle in the modern generation (ECLAC, 2002, p. 82), so that tomorrow world can have a poverty free generation with reduced social crisis. Therefore CCTs involves providing and availing money to poor families conditional upon investments in human capital such educating children, improving the health through creating health centrers close to the people and nutritional aspect (Coady Parker, 2004, p. 23). This is done through the use of the demand-side interventions to support directly the beneficiaries as opposed to traditional supply-side mechanisms like provision of general subsidies or investments in health providers of social services or health facilities and centrers or schools. In this regard therefore Conditional Cash Transfers programs targets at improving children’s human capital. Which is similar to the case of Latin America and Mexicos Programa de Educacion, Saludy Alimentacion (PROGRES) (Behrman Sengupta, 2001, p. 131). However in order to analyse the conditional cash transfers, the analysis should be based on the new approach to social protection, that encompasses risk management approach that is aimed at enhancing human capital and defeating poverty in the longer term plans (Attanasio Gomez Heredia Vera-Hernandez, 2005, p. 5). For instance the social risk management strategy indicates that individuals, households and communities are exposed to multiple risks in their environment. Thus Poverty translates to greater vulnerability of the poor community, simply because poor people in the community or society usually are limited to access to instruments that are necessary for risk management (Behrman Sengupta, 2001, p. 213). In addition poor sect of society or community are always poorly prepared to cope with crises whenever they occur. For example the poor sect would handle a financial crisis using an informal method and approach like taking their children out of school and keeping them at home, which is insufficient approach to crisis management. This way of handling crises results to irreversible loss of human capital and perpetuated intergenerational poverty cycle that becomes hard and difficult to reduce (Cardoso Souza, 2003, p. 141). In this respect the social risk management model uses three functions that are vital for the public policies. This includes the prevention, mitigation and coping, which embraces the long term benefits and reduced consequences. Therefore, it ends up helping benefiting people living in structural poverty, people who are just above the poverty line and groups with special needs in the society. Therefore, the CCTs approach is rooted from the concept of social protection as human capital investment that holds that poverty is reproduced across human generations due to a lack of investment in human capital (Behrman Sengupta, 2001, p. 63). In this respect CCTs approach is more effective than the traditional approach, since it incentivizes this human capital investment by attaching conditions to transfers to produce desired results to the community and world at large. The use of CCTs in education ensures that opportunity cost of education is reduced hence reinforces the income effect of the transfer in such a way that school attendance and child labour is not as a substitute to income effect. This is aided by implementation regulations such as compulsory attendance of school by children with income substitution to enhance its impact. In this case when the children spend much time in school they would not consume as much resources as they would consume when are at home. Hence in terms of conditional cash transfers it implies that,there will be a minimum transfer amount needed to produce incentives 0 to send children to school (Attanasio Gomez Heredia Vera-Hernandez, 2005, p. 56). Therefore, this ensures that the saved resources are put to development agendas that will enhance wealth creation and more investment realization. The program was created in the year 1997 by Mexican Federal Governments as a strategy to support rural families in extreme poverty to alleviate from those poor conditions (Cardoso Souza, 2003, p. 39). But the name changed to Oportunidades meaning Opportunities that was extended to urban populations by president Fox in the 2001. This program uses the conditional cash transfer concept within Latin America and its design marks a significant shift in social services provision in Mexico today. The guiding principles that the program uses to work are; targeting, intersectorality, empowerment of women and shared responsibility. The program was created for the purpose of increasing the capabilities of families that live in extreme poverty by investing in human capital in Mexico (Attanasio Gomez Heredia Vera-Hernandez, 2005, p. 42). This goal has three main objectives which includes education, health and nutrition. This is because the three component are dependent of each other. For instance, education will enhance technological development in the health and food production sectors to handle diseases and agricultural areas respectively, while education can not continue and progress within the environment that is infested by diseases and poor health as a result of malnutrition. Both components, if they are not balanced, can result to poor productivity in the economy and society. In this connection, the following section shall look at these three components Educational component The payments that concerns educational expenses are made to families with children under the age of 18 who are enrolled in school between the first year of primary education and the third year of secondary school. But in order to create and initiate incentive for families to invest in human capital, payments are conditional to children attending school. In addition, if a child has a non-attendance rate of over 15 percent in one academic month without a valid reason, the family does not receive the assistance that concerns education. By doing so, the government ensures that great emphasis is laid to education and eliminates unnecessary laxity in the implementation process, by involving parent to monitor their children and educationalists to keep updated record which the government uses to allocate payments to parents hence, each stakeholder participates in the process (Calde Coady, 2004, p. 272) . The amount of money that is transferred are set basing on the additional income the children would be fetching to the family if the child would be working and not attending to school. The payment rises with an increase in the age of a child. However, this is schemed higher for girls at secondary level (ECLAC, 2002, p. 71) . This is to encourage a girl child education like many parts of the world today do. In addition to regulation of the payment, the pay is designed to be inflation concious that prevents falling of value. In general, the grant is dependant on the enrolment and school attendance. While, the grant covers both direct costs required like school fees, school supplies, transportation and the opportunity costs as a result of attending school in Mexico (Davis, 2003, p. 30). Health component In relation to the health component Oportunidades program invokes the provision of primary health care to all members of the family, this to cultivate an enabling environment for the leaner to able attended to well. The health services are provided at clinics, dispensaries and health centrers which are operated and run by Instituto Mexicano del Seguro Social (Mexican Social Security Institute) and the Secretariat of Health (Davis, 2003, p. 128). These grants are targeted to newborn children of about 2-3 years of age (ECLAC, 2002, p. 129), hich may continue up to the time the children enrols in primary school level. In addition to the that, pregnant and lactating women are included in the program. This component consists of a cash transfer aimed at health care, nutrition education and food consumption that benefits mothers and children. The transfer is on the basis of compliance by participating household members with a pre-determined number of health centre visits and health and nutrition workshops which are attended, this ensures a full participation in the process and community unity (Gertle, 2000, p. 61). The children’s health care visits are linked to growth monitoring and vaccination protocols that needs to be observed by mothers. This ensures that, the health standards are maintained by citizen which forms a healthy nation. In addition to that, Health Care visits for pregnant and lactating women ensures appropriate prenatal, childbirth and puerperal care (Calde Coady, 2004, p. 76) through attending clinical check-ups once or twice per year in Mexico. This health component ensures that the societys well being is taken into account therefore, this will translate to good education involvement and participatory. Therefore health component indirectly or directly promotes and support education. Nutrition component The grant provided is directed towards providing money to improve food consumption and availability, especially to children below age of 4 months to 2 years (Gertle, 2000, p. 232), weaned babies and breastfeeding mothers. This package is inclusive of children aged above the age of 2 years to 5 years who are at risk of malnutrition or those who are poorly nourished (ECLAC, 2002, p. 223) in the society. The condition to continue and get the grants is based upon ability to visit the health clinics regularly, in this way, the population continues to be updated on the health prevention and cure methods while the government gets the required statistics that are vital for planning and fighting infections to its citizens. It should be noted that the nutrition and health voucher as equivalent to the value of the time invested by the mother during the trip and waiting at the health centre to to get health services (Calde Coady, 2004, p. 267). For instance, the statistics indicate that health grant per beneficiary per month was set at the same level as the education transfer of about US$9, which is twice the monthly expenditure per person on health care and medicine costs.

Kafkas Hunger Artist Essay -- Kafka Hunger Artist

Kafka's Hunger Artist Kafka, in his masterpiece "The Hunger Artist," suggests that humans can never satisfy their desires. This is illustrated through the metaphorical hunger artist for whom nourishment is not being nourished at all. The viewing public's interest is derived from their desire to see the hunger artist cheating, but to view this would put an end to that desire. Finally, Kafka presents this idea while the artist is at the circus and describing when people wish to view the starved man. The hunger artist's nourishment is spiritual. The man only wishes to be honored by the public. As he continuously spirals downward in his health, he looses all forms of material nourishment. As the days go on, there is conflict between the artist and the audience, as they do not believe him honest in claiming not to have eaten. By searching for the audience's approval, a symbol for spiritual nourishment, he loses both material and spiritual nourishment. The climax of the story occurs when he finally achieves his final goal which he believes will give...

What does Scout learn about Maycomb and its inhabitants during the trial?

Through witnessing the trial, Scout learns a lot about Maycomb and its inhabitants, particularly Bob Ewell, Mayella Ewell, Tom Robinson, Dolphus Raymond and her own father, Atticus.Bob Ewell is the villain of the ‘To Kill A Mockingbird’ and, as a result of the trial, he attempts to get revenge on Atticus and his family. However, in the trial itself he is depicted as a very unpleasant person, not only by his appearance, â€Å"a little bantam cock of a man† but also by his conduct. Scout learns that he drinks and sometimes leaves his family for days, he is violent and he may even be committing incest with Mayella. Atticus establishes that he is left-handed and that Mayella was probably beaten up by a left-handed man – it seems that he, and not Tom Robinson, beat up Mayella after he saw Mayella trying to kiss Tom.Bob therefore lies during the trial and is prepared to sacrifice the life of an innocent man for the sake of his daughter's reputation. His abominabl e behaviour during the trial and his assumption that everybody will be on his side against a black man convince the reader that he is a thoroughly loathsome character. Mayella Ewell also lies in court but for different reasons to her father. She is the only responsible member of one of the poorest families in Maycomb.She looks after herself and her brothers and sisters and even tries to bring some beauty into their lives by growing geraniums. Her family is so poor that white people will have nothing to do with her and, at that time, it was not possible for her to be friendly with black people. Hence Scout coming to the conclusion that she is â€Å"the loneliest person in the world†. Tom Robinson passed her house every day on his way to work and, according to Scout; he was probably the only person who was ever nice to her.Tom's evidence at the trial implies that she had planned to make a pass at him for a long time. It took her nearly a year to save enough money to send all he r brothers and sisters into town to get ice creams. When she and Tom were alone together she tried to kiss him but she was interrupted by the arrival of her father. At that time in the 1930s there was a very strong prejudice against white women being involved with black men and if the fact that she had kissed Tom of her own accord emerged, she would have been shunned by everyone. She would rather let Tom die than let this happen.The trial also helps Scout gain a further insight into the character of Tom Robinson, who is the innocent victim of Mayella's loneliness and is often perceived to be the â€Å"mockingbird† of the novel. He assisted Mayella over a long period of time and always behaved courteously and respectfully around her. When Mayella tried to kiss him he didn't know what to do. He couldn't hit a white woman to keep her away from him nor could he allow her to kiss him – he ran away when Bob Ewell arrived knowing that whatever he did would get him into troubl e.In the trial Tom's innocence is proved by the fact that only his right arm is useable. It becomes evident that he couldn't have held Mayella and raped her in the way that she described, and her injuries were the result of a beating from a left-handed man. He is honest and labours strenuously but he offends the jury by saying that the reason why he did all the work for Mayella is because he â€Å"felt right sorry for her. † Tom oversteps some societal boundaries and his admission of sympathy of Mayella – a white woman – is considered impertinent due to the lower status of black people at the time.In spite of his obvious innocence and the persuasive arguments presented by Atticus, Tom is convicted of the crime as racial prejudice is still too strong and society is not yet able to deal with such a case fairly. Prior to the trial, Scout only knows Dolphus Raymond through the rumours that revolve around him: he always drinks whisky out of a sack which supposedly pr ovides an explanation for why he’s got a â€Å"coloured woman and all sorts of mixed chillum†; he â€Å"owns all one side of a river bank†¦and he’s from a real old family to boot.†But through meeting Dolphus with Dill, Scout is informed that he pretends to be an alcoholic because it was the only way the Maycomb would accept him. He says this was so because they could not grasp a sane white person ever living with coloured folks. This interlude with Dolphus Raymond at the beginning of chapter 20 foreshadows Atticus’s views, expressed later, that black people are people like everyone else. Scout and the readers learn that we shouldn’t judge people by appearances.Although she judges Dolphus by his reputation, her opinion changes after she has met him – something that sadly the white jury of the trial is incapable of doing regarding Tom Robinson. This scene underlines the prejudices of the white community, with hints that if a white person loves a black person they have to have an excuse for it and with Scout discovers more about the â€Å"simple hell people give other people. † The trial reveals a lot of hidden traits of Atticus, even the littlest things seeming abnormal to Scout and Jem.â€Å"†¦Atticus did something I never saw him do before or since, in public or in private: he unbuttoned his vest, unbuttoned his collar, loosened his tie, and took off his coat. He never loosened a scrap of clothing until he undressed at bedtime, and to Jem and me, this was the equivalent of him standing before us stark naked. We exchanged horrified glances. † This ‘first’ is symbolic that he’s done everything he’s could.It also suggests that the trial is taking a toll on Atticus and he is beginning to feel the strain of it. This may seem unusual, as Atticus has always remained quite relaxed and calm about the case, however by doing this he gives the impression that he’s ne rvous and is feeling tense. Furthermore, Mayella, who is not used to being treated decently, sees his politeness as offensive and it is clear that he takes no pleasure in revealing the true nature of Mayella's actions.Whilst making his concluding speech, Atticus tries to defend the idea that all men are equal before the law, but he is unable to overcome the basic prejudices of the jury. The only mark of his success is that they take an unusual length of time to come to their decision. Atticus was appointed to defend Tom and he upset people merely by doing his job. In spite of the verdict, the black people of the town appreciated his efforts and on the day after the trial they sent large amounts of food to his house in gratitude.

Open Source Software Essay

Free and Open Source Software has been around for quite some time. Free software has always been a controversy. This time someone is trying to take a stance against it. More than just someone but a major software company namely Microsoft. The whole issue is coming against software patents. Patents are there to protect the make, use, and selling of an invention but in this case would deal with software. Microsoft is not keen on the idea of software being readily available especially to businesses at little to no cost. In the business world this is unheard of. To let companies take control and create custom software with almost no cost is being attacked. Microsoft is quoted in a CNN Money article: â€Å"Microsoft takes on the free world† as saying, â€Å"We live in a world where we honor, and support the honoring of, intellectual property,† They were quoted as calling this a matter of principle. I can understand principle and I’m definitely not against making money. I believe that enough is enough. Free and Open Source Software is there to benefit the public. In suggesting that business owners need only buy licensed software or that business owners are only obligated to purchase said software is irrational. Putting aside costs, theoretically let’s say there is a software developer that is hired by a company to create custom software. This company favors Linux rather than Windows not to say that Windows isn’t a great operating system but to say that someone does not have the freedom to create is ridiculous. To limit this company because of some alleged patent laws is preposterous. Eben Moglen, longtime counsel to the Free Software Foundation and head of the Software Freedom Law Center, says that, â€Å"software is a mathematical algorithm and, as such, not patentable. † This statement is critical because of the seeming less attack on inventors and software developers. Software has always been improved and with the strict patent laws associated with Microsoft there is no inventing unless it’s specifically for Microsoft. There needs to be a line drawn and some slack given as to what is actually infringing on patents and what is hindering creativity and innovation. There are current lawsuits with Microsoft versus FOSS (Free and Open Source Software). This has been referred to as a cold war. One side saying they will sue if the other continues to produce and the other saying that if you sue we will be forced to sue back. FOSS has always been under attack since it began. Specifically attacked is Linux. In PCWorld: Microsoft Vs. Open Source: Now It’s Political, â€Å"Once you leave the shores of the U. S. the question would be not if but where is Linux being used† in government, said Matthew Szulik, chief executive officer of Linux software maker Red Hat. The industry is in agreement that government use of open-source software particularly is growing amongst popularity. As much as I would like this to mostly be about freedom of invention and creativity the bottom line is that at the end of the day it’s all about money. No one sees the need to be forced to buy ongoing licensing to use software that most believe the costs are becoming unreasonable. Of course the government is not about spending. (Right? ) As quoted in the article Microsoft Vs.  Open Source, â€Å"Price aside, government officials around the world are also looking for ways to increase use of local software and curb the export of IT funds to major U. S. companies. That is the case in a number of countries in the Asia-Pacific region. † Money makes the world go round. The whole fear that Microsoft has is that it will hurt the pockets of Microsoft. â€Å"Windows still powers roughly 9 out of 10 traditional desktops, with the rest going to Mac and Linux. Linux’s failure to capture desktop share is disappointing to many,† Zemlin admitted. But â€Å"the good news is the traditional PC desktop is becoming less important, and areas where Linux is very strong in terms of client computing are becoming more important. † as expressed in an article of Network Wold: Bashing Microsoft ‘like kicking a puppy,’ says Linux Foundation chief. We could argue that Microsoft is just some big heartless corporation that wants to make money. That is true they are and honestly if anyone expected them to respond in any way different was severely delusional. The act does need to be reformed to show exactly that which is crossing the line in creating software and tying the hands of developers. The debate surrounds the open source code that exists and who should have access to this code. From a business perspective giving out that information obviously would be detrimental to the success of the company. While Microsoft is currently the most dominant software in the business world I doubt that business would be ready to just make a leap to Open Source Software. In the technical world not everyone is a computer geek. Microsoft still has the support to help customers. The shift will take a while and to take down a giant such as Microsoft is not impossible but not something that will happen overnight. The large factor in this is the ignorance of other Operating Systems on a general knowledgebase. Companies and governments that choose to use this FOSS should have the choice. A need for a revision of patent rights and software development need attention.

Storm Hurricane and the help of the NOAA essays

Storm Hurricane and the help of the NOAA essays STORMS HURRICANES AND THE HELP OF THE NATIONAL OCEANIC AND ATMOSPHERIC ADMINISTRATION (NOAA) RESEARCH DIVSION My original viewing of the movie A Perfect Storm was for the dramatic entertainment, all the information about the storm was of little or no interest. Now that my knowledge of the world includes some understanding of the ocean and the role it plays, I have more appreciation for the film and the complexity of a hurricane. A storm is no longer just a mixture of strong wind and rain and the ocean serves far greater purposes than fishing and picnicking. 71% of the planet is water and contains four major oceans (Pacific, Atlantic, Indian and Artic); these oceans play an important part in Earths weather, atmospheric conditions, take carbon dioxide out of the atmosphere and are studied for better forecasting. What is a storm? According to the textbook, storms are atmospheric disturbances characterized by strong winds, precipitation, and often thunder and lighting and are caused by the seasonal change of pressure systems over continents. Storms are classified by their wind speed. Winds less than 38 miles per hour are tropical depression, winds less than 74 miles per hour are tropical storms, winds greater than 74 miles per hour are tropical cyclone hurricanes. It take three main conditions for a hurricane to form (warm ocean water - provides water vapor to the atmosphere, warm moist air - latent heat fuel and the carioles effect - causes hurricane to spin counter clockwise in the northern hemisphere and clockwise in the southern hemisphere. Storms are form when ocean water gets warm and it starts to evaporate and become water vapor or clouds of warm wet air that move upward. As the warm clouds moves up, it is replaced by hot air rushing in from all sides. In the middle of the rising air a column of sinking air forms, wind begins to swirl, a storm is formed, with a center that is called the eye. ...

Helpful Habits for Job Searching

Helpful Habits for Job Searching Scoring a job in today’s competitive market is about much more than just sending in a resume and showing up for an interview. Rather, it’s a mindful practice, with â€Å"practice† being the operative word. The more you incorporate positive habits into your job search, the greater results you’ll see. Read on to learn our picks for healthy habits for today’s job searchers. 1. Go Get ‘EmIt’s unlikely that the perfect job is going to reach out and find you, but that doesn’t mean it’s not out there. Passivity is the enemy of the productive job seeker. Instead, proactivity is your new best friend.Job boards can change by the day; make checking them an everyday activity lest the perfect possibility pass you by.Also, check in with friends, former coworkers and old classmates in relevant industries; they may be able to offer valuable leads and inside scoop on up and coming position.2. Keep Your Eye on the PrizeThe most successful j ob candidates know exactly what they want and integrate this theme into every aspect of their job search. While you might think keeping your options open opens more doors, this actually leads to fewer true opportunities in the long run.Of course, your needs and wants may change with time. Compose a list of desirable job attributes - from top employers to places to live - and regularly update it. The more purposeful you are in your searches, the more likely you are to find the right position.3. Make a Job Plan†¦and Stick To ItWhile many people suffer from procrastination, the most successful job hunters never put off for tomorrow what they can do today. List all of the tasks relate to your job search and prioritize them carefully in a spreadsheet or alternate organizational method. Routinely review this task list to stay on track. Whether your goal is to answer a preset number of postings on any given day or to refine your resume weekly, don’t deviate from the plan. No matter what.4. Better YourselfWhile your dream job is hopefully right around the corner, the job search can also take some time. The best job candidates use this time to develop themselves in meaningful ways. Whether you network to develop your professional connections or pursue continuing education opportunities, focusing on your own growth can make you a more desirable candidate in the long run. Working on these skills can also help you negotiate better compensation when you do get hired.5. Be Ready†¦For Anything and EverythingThe contemporary job market moves quickly in the digital age. The best candidates are always prepared for what’s coming next. If that 9 a.m. phone call is from a hiring manager hoping to squeeze you in at 11 a.m. that same morning, you’ll be glad you were awake and ready to go.6. Follow UpEffective job hunting isn’t just what happens before a job interview; it’s also what happens after. The most successful job hunters underst and that it’s a relationship game, and follow up goes a long way. Even if you don’t get the job this time around, a hiring manager may file your resume away when the perfect job does come around. Committing to follow up along every step of the way can ensure that your resume lands in the pipeline instead of in the recycle bin.You may have heard facts and figures about how long the average job search takes. Four months? Eight months? Some kind of salary-based calculation? While these averages may be true in the most general sense, they don’t factor in a job candidate’s own ability to directly influence the process by formulating helpful habits that lead to results.

WSJ Analysis Number 3 Essay Example | Topics and Well Written Essays - 500 words

WSJ Analysis Number 3 - Essay Example Yamahas position is that of saying that the other side would, â€Å"have seized on safety and product enhancements that Yamaha has made to the Rhino to allege baseless claims about the stability of the vehicles,† (Conkey & Trottman, 11/04/08). Like other vehicles of the sort, the Rhino, according to Yamaha, was designed to go in the areas in which are considered to be all terrain and handle such things as what can be hazardous environmental conditions. Yamaha further maintains its claim that it has done everything within its power to maintain a complete level of maintenance on its products. Legislation as of August 2008 would make it possible for those standards that would have been voluntary beforehand, to be more required as a result. Further stating that they cannot respond to claims that have not been brought forth with any proof as of yet, Yamaha insists upon the standard business claim of truly caring about each and every customer. As for relevance to the marketing issue, any form of discrepancy as it comes to the safety of a product or service that a company may provide, can result in a great deal of problems for the companys economic future and the image which they bode with both their customer base as well as federal regulators. This sort of concern in regards to the issues of product safety can prove to be very fatal to the overall stability of the company itself. With the current economic status of the nation being tenuous at best, any sort of doubt in corporate integrity and that which they produce for the public, can only prove to be more disconcerting to a market already stressed from economic uncertainty of the present day. As has been in the case in other circumstances, it is often times very common for a company to fight off such allegations made in the hopes of saving the reputation that they have. In some cases to settle when